And So To Style
You may remember my article about knitwear. About the joys I got from the soft Alpaca Wool found near the Equator, and, simultaneously the style I admired from afar as Etik, Paris showcased piece after beautiful piece on their Instagram.
I had the good fortune to speak to Etik, and learned that it was indeed South America, and the soft, fine wool you find there, which formed a catalyst for their story.
JEKKAH began in 2014. Two old school friends saw demand for traditional African prints amongst young people in London.
One, Kamil, was based in the Gambia, where he worked for father’s African print fabric business. The other, Petros, got involved out of interest in the fabrics themselves, continuing with his corporate role in the city – for the early stages.
Who wants a story about cake? If you rode the Overground from Willesden Junction a few Thursdays back, you may have seen a suspicious looking package on one seat. A simple cake box labelled ‘Den Bake Shop’.