Discover the People Behind the Brands

At And so to Shop, we are passionate about helping independent businesses grow. Every And so to Shop Partner puts their love, creativity and skill into each product they create. Part of the beauty of independent brands is that there is independent thought behind them.

This month, the spotlight is on Mint Cake Club. A brand passionate about ethical fashion and making kids look seriously cool. We spoke to Aimee, the amazingly creative and lovely talent behind Mint Cake Club, about her brand what drives her…

I am Aimee and I am the maker behind Mint Cake Club.

I am a trained lingerie technician (fitting, grading etc), and worked in the fashion industry in London for 10 years, working my way up the couture ladder and ending up running the atelier of a high end fashion house.

Having my daughter in 2016 gave me a kick up the bum to start my own brand, and I have recently rediscovered my love of print design, so there are some cracking fabrics on the way!

All of our garments are designed to look great over conventional and cloth nappies. We generate all of our own patterns from scratch, perfecting them through vigorous wearer and wash trials. 

Our designs are made with bold, modern kids in mind, and are gender neutral. Our fabrics are all Oeko-tex certified, ethically sourced and super durable. Everything is hand made in West Sussex, UK. You will not find garments like ours anywhere else!