Our Story

How to shop with us

Choose something fabulous from our curated marketplace
Pay with your pennies and pounds
Our partners do a happy dance when they receive your order
Your goodies are wrapped with love and sparkles by our talented partners and shipped to you
You receive your goodies and feel all warm and fuzzy inside
You make a massive difference, supporting independent creatives to change the world

About Us

We are And so to Shop, a posse of small business owners (not that we ourselves are small, some of us are small, some of us are tall, but what we mean is that we run small businesses). We got together to create a positive, supportive community where we could collectively and individually grow, and feel a bit less daunted by this whole ‘running a business’ thing. Our online indie marketplace makes it easy to shop unique, personalised and gorgeous treats from British designers, creatives, artisans and purveyors. From nana’s birthday present to instagramable prints, from mama clobber to swoon worthy wedding veils, we have it all.

Each item sold through And so to Shop is sent directly from an independent British business. This means that when you shop with us, you make someone very, very happy. Like, so happy. Like the most happy ever. So happy that they do a little happy dance (really, we have the video evidence to prove it). And because of this, we just wanted to say a house sized ‘thank you’ with a glitter covered cherry on top. It really does mean the world that you’re choosing to think SMALL and support local. You’re helping to make dreams come true and make the world a better place when you shop with us. Some might say that you’re a bit of a hero.