We are And so to Shop, a posse of small business owners (not that we ourselves are small, some of us are small, some of us are tall, but what we mean is that we run small businesses). We got together to create a positive, supportive community where we could collectively and individually grow, and feel a bit less daunted by this whole ‘running a business’ thing. Our online indie marketplace makes it easy to shop unique, personalised and gorgeous treats from British designers, creatives, artisans and purveyors. From nana’s birthday present to instagramable prints, from mama clobber to swoon worthy wedding veils, we have it all!


Each item sold through And so to Shop is sent directly from an independent British business. This means that when you shop with us, you make someone very, very happy. Like, so happy. Like the most happy ever. So happy that they do a little happy dance (really, we have the video evidence to prove it). 
And because of this, we just wanted to say a house sized ‘thank you’ with a glitter covered cherry on top. It really does mean the world that you’re choosing to think SMALL and support local. You’re helping to make dreams come true and make the world a better place when you shop with us. Some might say that you’re a bit of a hero. 
We hope you enjoy your indie shopping and we’d love for you to keep visiting. You’re clearly a very lovely person with excellent taste, and that makes you our kinda person!  

We love and support the ‘just a card’ campaign 

The JUST A CARD campaign aims to encourage people to buy from Designer/Makers and Independent Galleries and Shops by reinforcing the message that all purchases, however small, even ‘just a card’ are so vital to the prosperity and survival of small businesses. So what are you waiting for? Shop small!

– Shop Thoughtful – Support UK Independent Brands – Make Real People Do Happy Dances –

Are you a ruddy amazing independent business owner? Apply to join our community here.