We create products made by hand, with a little bit of laughter and love, a lot of colour and a passion to empower female artisans.
Sadia Anwar's eponymous label was born out of a love affair with craft and a passion to empower marginalised women.
We celebrate slow fashion and our products echo of values and traditions from the past. We are a brand that takes its responsibility to the community, the culture and the world seriously by paving way for women empowerment through our mentoring program called The Butterfly Project, fair wages and equal opportunities for artisans, and to cultivate and promote good fashion practices within the industry.
We hope that you’ll find artfully made products with a great story that you’ll cherish for a long time.
In 2010, when our founder Sadia Anwar graduated from fashion school, she expected to find herself in the ateliers of Paris. Instead, she found herself working with a group of home-based makers in rural Pakistan. Spending time with these women and observing the skills they had nurtured was a transformative experience that has led to an ongoing desire to preserve this work and raise its profile.
Sadia believes that the craft of making everyday objects has been undervalued and too often that has meant the work of talented women has been undervalued too. By working with a collective of female artisans, she is able to create beautiful and authentic homewares while also providing much needed, quality jobs.
By matchmaking a contemporary eye for design with traditional craft, The Butterfly Project elevates the work of these women and gives it a platform in the modern world. What’s more, it’s enabled these craftswomen to earn a living wage, grow their confidence and preserve these handcrafts for future generations.
THE BUTTERFLY PROJECT
The Butterfly Project is a mentoring programme that was set up in 2014 to support marginalised women and help them earn a livelihood. *55% of Pakistani girls are unable to attend school, and only 14% women are earning government standard pays. Due to a lack of education, they are unable to find suitable jobs as adults, which is why we train all our recruits in vocational skills like sewing, pattern-making and embroidery and provide flexible working hours so that they can manage their household and work simultaneously.
Currently we have a small team of artisans that are predominantly living in Rawalpindi, Multan, Kalar Sayedan, and Rawat. Our goal is to pay fair wages to the artisans and to promote craftsmanship that is enriched in Pakistani culture. The Butterfly project team continues to grow and we have come a long way! We are a fantastic team of talented, self-sufficient and confident women and we take great pride in our work.
If you wish to know more about the project, or be involved in the work we. Please feel free to write to us at [email protected]