- By using only organic cotton that has been fairly grown and manufactured without causing harm
- By working with people in the local community to create job that pay a fair wage
- By giving 10% of all profits to local, national and international charities that help people
- By designing and creating clothes for children that focus on comfort and equality
Hi, I’m Ali and I run Tutti Frutti Clothing.
I have a big love of old musicals (Seven Brides for Seven Brothers is my favourite ever film...) and I live with my husband, three children, three chickens and a cat.
I love the arts - especially music - and before children I worked at the Barbican Arts Centre in London as the PA to Managing Director. I have a degree in music and my home is never quiet - there is also music playing somewhere and I love it!
I now live in Hertfordshire and run Tutti Frutti Clothing from my home studio.
Each and every garment is individually cut out and sewn in my home and I really believe that making small difference contributes to big changes.
Which is why I use organic and other eco-friendly fabrics and spend hours (really – you can ask my husband!) searching for the perfect fabrics to make cool clothes for your children.
Where it all began...
It began after a love of sewing clothes for my children took over and I realised I wanted to take it more seriously. People asked if I sold what I made and looked shocked when I said I didn't.
I had a small stall at the end of 2015 at a local craft fair. I sold one item, made a profit of £2 and was thrilled that other people wanted to buy the things I made.
I didn’t have a plan I just made anything anyone wanted in any fabric they wanted me to.
I am passionate that handmade clothes are so much better than fast fashion and I now work to a more sustainable model.
By making some small changes to the way I work – I cut out and sew in batches which reduces fabric waste and my packaging is recyclable and plastic free – Tutti Frutti Clothing really is a sustainable handmade brand.
You can read more about me, what ethical and sustainable clothing actually is and why I think we should care on my blog.