At And so to Shop, we are passionate about helping independent businesses grow. Every And so to Shop Partner puts their love, creativity and skill into each product they create. Part of the beauty of independent brands is that there is independent thought behind them.

This month, the spotlight is on Dainty Forest...

I'm Emma, the designer and illustrator behind Dainty Forest.

After working for several years in London as a giftware designer, I took the leap to set up my own business and Dainty Forest was born. All of my products start as an idea in a sketchbook. Then they get a bit of digital magic and are printed using a UK based supplier, packaged lovingly and posted to you.

I am passionate about forming creative community and run a monthly craft club in the lovely town of Nottingham, where I am based. I love being part of the ASTS community and I am so inspired by small businesses who are doing their bit to make the world a better place.

My collection currently includes a range of A4 and A5 prints, greetings cards and I have recently launched my illustrated alphabet cards. I am working on some exciting new products that will be launching in the new year and I can’t wait to show you them!

Thank you so much to everyone who has bought from Dainty Forest and believes in this little biz of mine. I am so grateful for each one of you and I hope my illustrated goodies bring you lots of joy!

Hip hip hooray new baby card

£3.00